The challenge
To develop and produce a compelling conceptual
installation that would be used by eBay leaders to
introduce a major new strategic Marketing direction
to employees. The installation was initially created
for the San Jose Museum of Art, but was required to
be scalable, for use in various sized environments.

How we addressed it
The primary installation was a 36-foot long interactive
graphic wall which allowed a moderator to walk
participants on a guided tour of the new direction. In
each case, the entire room was blanketed in
thousands of portraits, taped to the walls, to simply
and elegantly reiterate the idea that community is
at the heart of eBay.