The challenge
To convey to the Gap Inc. employee population
details on the company’s new health care
options—and to do so while maintaining a positive,
clear set of messages around what can at times be
quite a complex topic.

How we addressed it
Using bright, upbeat, brand-relevant colors and
photography, along with high-level, succinct
messaging, all juxtaposed against very detailed
content, we struck the right balance of serious,
cheerful and informative.