The challenge
Working with various clients at Gap Inc., our goal
was to maintain a consistent series of internal and
external brand messages across many platforms,
including print, web, presentations and corporate
event design.

How we addressed it
Within the various brands and areas of the company,
we made certain to discuss and share our ideas
amongst teams to maintain a consistent tone and
visual style. The result was a series of fresh, intelligent
work that related to employees across brands (Gap,
Banana Republic, Old Navy, Piperlime, Athleta).