The challenge
To communicate a strong Benefits brand message to
Yahoo! employees, while also honing the specifics of
various programs into a succinct, clear format—and
to maintain consistent messaging over several years,
and across multiple deliverables.

How we addressed it
We developed a bright and lively approach using
high-level messaging, vibrant colors and imagery,
and clear, uncomplicated layouts. The results
complemented Yahoo!'s overall brand messaging
in a series of posters, manuals, newsletters, direct
mail and the like.